From Nalah 🤍
Hi 🤍
Since you’re here, I thought you might like to know who Nalah is and how this journey began.
I’m Nawal Sultan.
Just a simple girl who, four years ago, was looking for opportunity to start a career in events.
At the time, I had no background in business, e-commerce, or building brands.
But God had a different path planned for me.
I joined Zid, which became my gateway into the world of entrepreneurship and commerce.
One of the best parts of my job was listening to merchants and founders share their stories.
Every person had a different journey.
And every time I went home, I found myself asking the same question:
“Why don’t I try too?”
I started my first project and learned a lot from it, but it didn’t feel like me, so I stepped away for a while.
Then Nalah was born.
It started with a single hair care product, a small budget, and a lot of passion.
Then came a day I’ll never forget…
A simple video with my mom reached more people than I ever expected, and within a short time, orders started coming in.
For the first time, I felt like the dream I had been imagining was becoming real.
🤍 Why Nalah?
The name Nalah is inspired by my own name, Nawal, and carries a meaning that is very close to my heart:
Giving, and receiving what you wish for.
As for the koala, its story goes back long before the brand itself.
People close to me have called me “Koala” since I was little, and over time it came to represent comfort, calmness, kindness, and care — the same feelings I hope every Nalah product brings to you.
🐨 Our Journey
Nalah started with a single product in early 2025.
Today, it has grown into something much bigger — a world filled with the little details I personally love.
Comfortable pajamas, bags, scrunchies, and self-care products designed to add a touch of comfort and softness to your day.
The very first collection was called:
Nalah Soft Nights
Because that’s the feeling I’ve always wanted to create.
More comfort.
More calm.
And small moments of softness that make everyday life a little sweeter.
✨ The Dream
Nalah was never meant to be a temporary project.
It started as a dream.
And my dream today is for Nalah to become a beloved Saudi brand that reaches people around the world, while staying true to the reason it started:
To make sure every girl, wherever she is, can have her own moment of comfort, care, and softness.
— Nawal Sultan
Founder of Nalah